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Volume 87 – No. 1

Cultural Policy and Film Industry as Negotiation of Power: The Chinese State’s Role and Strategies in its Engagement with Global Hollywood 1994-2012

Wendy Su
University of California at Riverside, Riverside, USA

Keywords: China, state role, global communication, cultural policy, global Hollywood, film industry, theater chain, state-owned studios

DOI: 10.5509/201487193

  • English Abstract
  • Chinese Abstract

This article explores the global-local interplay by analyzing the changing role of the Chinese state and its evolving cultural policy during its engagement with global Hollywood from 1994 to 2012. It further investigates the impact of the state policy on the formation of a domestic film industry. Drawing on both English and Chinese language sources and combining both primary and secondary empirical data, the article examines local strategies and resistance toward global Hollywood, and argues for the Chinese state’s adaptive and negotiation capability that serves to reverse the power relationship in international communication. The state employs a strategy of taking advantage of Hollywood resources to build the domestic film industry in order to promote Chinese soft power. Therefore, by weaving both market forces and global capital into the state mechanism, the Chinese state effectively reinforces its authoritarian power.

文化政策和電影工業与权力协商:中国國家与全球好萊塢??的角色與策略1994-2012

通過分析在1994-2012年間與全球好萊塢的互動中中國國家角和不斷變化的文化政策,本文探討了全球-地方之间的相互作用。本文還進一步探討了國家政策的在國內電影產業形成上的影響。使用有關中英文資料及原始和二手數據,本文考察了本地策略及對走向全球的好萊塢的抵制,並認為,中國政府的適應和協商能力扭轉了國際交流中的權力關係。中國國家的策略是利用好萊塢的資源打造國內電影業,以推廣中國的軟實力。通過將市場力量和全球資本併入國家機制,中國政府有效地鞏固了其獨裁權力。

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