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Volume 82 – No. 2

The Attitudes of Urban Chinese Towards Globalization: A Survey Study of Media Influence

Francis L.F. Lee, Zhou He, Chin-chuan Lee, Wan-Ying Lin and Mike Yao

DOI: 10.5509/2009822211

  • English Abstract
  • French Abstract

 

Throughout the past decade, the Chinese government’s general policy towards “globalization” has been one of active engagement. Opening the country to global capital is seen by Chinese national leaders as a way to further China’s market reform and economic development. This official view towards “globalization” has been articulated in the national leaders’ rhetoric and communicated through the national media. Given the context, this article examines urban Chinese residents’ attitudes towards globalization and the effects of national media consumption on such attitudes. We argue that media effects are likely to exist because of the existence of the conditions of monopoly and canalization. Analysis of a representative survey conducted in four major cities largely supports our arguments. The findings show that Chinese citizens generally believe in the benefits to China of engaging with globalization. Positive views are more strongly held among more educated people, people with stronger nationalistic sentiments, and heavy consumers of the national media. The implications of these findings, as well as the similarities and differences between China and other Asian countries, are discussed.

Attitudes de comportement des citadins chinois envers la mondialisation: l’étude d’un sondage sur l’influence des médias

Au cours de la dernière décennie, l’ensemble des politiques du gouvernement chinois fut celle d’un engagement actif. L’entrée de capitaux internationaux dans le pays est perçue par les dirigeants nationaux chinois comme étant une manière d’accélérer les réformes de développement du marché et de l’économie. Ce point de vue officiel sur la mondialisation a été ouvertement exprimé à travers la rhétorique des dirigeants nationaux et a été communiqué par le biais des médias. Situé dans ce contexte, cet article étudie les attitudes de comportement des citadins envers la mondialisation ainsi que l’influence de la consommation des médias nationaux sur de tels comportements. Nous soutenons donc que l’influence des médias est probablement réelle, dû à l’existence des conditions des monopoles et des canaux de communication. Une étude sur un sondage représentatif mené dans quatre grandes agglomérations soutient fortement nos arguments. Les résultats démontrent que les citoyens chinois considèrent généralement la mondialisation comme étant bénéfique à la Chine. Les couches sociales chinoises les mieux éduquées, et celles qui manifestent de forts sentiments nationalistes, ainsi que les consommateurs assidus des médias nationaux, tendent tous à avoir une opinion favorable. Les implications de ces résultats, ainsi que les similarités et les différences entre la Chine et d’autres pays d’Asie sont ici discutées.

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Pacific Affairs

An International Review of Asia and the Pacific

School of Public Policy and Global Affairs

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